During The Salt Shed’s inaugural year, before the construction was even complete, I had the pleasure of working with the team to launch Outside the Shed. On the beautiful, river-front area they would eventually name the “the fairgrounds” we designed and launched a completely outdoor summer concert series.

Our team created a sub-brand for the series, creating assets for each show’s advertising and over-arching series promotions and line-ups announcements. Since these would be the first events to invite the public into the space, we also had to solve for wayfinding, food and bar stall signage, VIP activations, credentials for staff, vendors, and talent, temporary green room ambiance, and much more.