Role : designer, creative director
Details : brand design, menus, signage, collateral
Lyrics Cafe had the great challenge of replacing a cafe that had been a staple of the community before it closed during the pandemic. The new owners needed to bring their town of Newburg, Oregon back through their doors with a mix of that old comfort and the interest of a new dynamic brand.
Bringing their vision to life meant reflecting on the identity of the town and the landscape that drew tourism from nearby Portland. The sketches of trees hold onto their hand-drawn character and portray a homey cafe that welcomes all.
