Role : lead designer, project manager

Details : brand update, signage, packaging, merch, and marketing/ advertising materials

Working with Intelligentsia, I had the pleasure of working on some major brand projects. With the goal of growing the company into a luxury brand, I refreshed the brand with new secondary logomarks, color palette, and re-designs for all of their packaging for retail, e-commerce, and DSD shelves.

Coinciding with the opening of several new cafe locations in Korea and California, I led a refresh of the brand’s retail aesthetic. This included designing new menus, in-store signage, paper goods, and art installations.

Additionally, I worked on several seasonal releases including merch designs, photo and video art direction, and marketing materials. As well as collaborating with the e-commerce team on new website design and user-experience.